Former Target Creative Director Redesigns Goodwill Thrift Stores

Former Target Creative Director Redesigns Goodwill Thrift Stores

Tim Murray has taken on a full rebrand of San Francisco’s Goodwill stores, website, and delivery trucks.

Emma Hutchings
  • 3 october 2012

The former creative director of Target, Tim Murray, has fully rebranded San Francisco’s Goodwill, the social enterprise organisation that helps people back into work.

What Happens When Former Target Creative Director Re-Envisions Goodwill Thrift Stores?

Creative Review reports that he has redesigned the website, in-store signage and its fleet of trucks, with help from illustrator and designer Craig Frazier.

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