Tim Murray has taken on a full rebrand of San Francisco’s Goodwill stores, website, and delivery trucks.

The former creative director of Target, Tim Murray, has fully rebranded San Francisco’s Goodwill, the social enterprise organisation that helps people back into work.

Creative Review reports that he has redesigned the website, in-store signage and its fleet of trucks, with help from illustrator and designer Craig Frazier.

Murray said:

After many years convincing people to consume more stuff, I felt a need to address the environmental impact of my actions as a marketer.

SF Goodwill

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