Singer-songwriter lets a group of followers get a personal glimpse of her promotional tour by having them actually tail her as she went about her day.

To promote the launch of her fourth album ‘Red,' Taylor Swift put the concept of Twitter into real-life application by allowing her fans to literally follow her around for a day. The singer-songwriter selected a number of her followers and flew them to New York City to give them a glimpse of her week-long promotional tour.

The campaign kicked off on Monday and throughout the day, the followers posted live updates on Facebook and Twitter. Some of the tweets have included insights into Swift's creative process, for example follower named Kate tweeted,”Taylor said the vulnerability in Begin Again made it difficult for her to finish writing it! #SXMTownHall #taylorfollowers #RED.”

UP YOUR QUOTA FOR JUST $15 A MONTH
PSFK’s Premium Subscription provides access to a database of over 100,000 articles featuring new ideas, interviews, analysis and opinion on the latest innovation in brand, customer and retail experience.
Already a subscriber? Log in
(powered by Wallkit)