Taylor Swift Lets Twitter Fans To Follow Her In Real Life
Singer-songwriter lets a group of followers get a personal glimpse of her promotional tour by having them actually tail her as she went about her day.
To promote the launch of her fourth album ‘Red,’ Taylor Swift put the concept of Twitter into real-life application by allowing her fans to literally follow her around for a day. The singer-songwriter selected a number of her followers and flew them to New York City to give them a glimpse of her week-long promotional tour.
The campaign kicked off on Monday and throughout the day, the followers posted live updates on Facebook and Twitter. Some of the tweets have included insights into Swift’s creative process, for example follower named Kate tweeted,”Taylor said the vulnerability in Begin Again made it difficult for her to finish writing it! #SXMTownHall #taylorfollowers #RED.”
You can follow the tweets via the #TaylorFollowers hashtag on Twitter.
To move beyond novelty activations and one-time gimmicks, PSFK equips marketers with the insights, templates and analytics to develop high-reach campaigns that meet consumers in the moment, collect and build upon experiential data, and build scale through content creation.
DoSomething.org CEO Aria Finger shares what it takes to have a successful brand partnership