A Kickstarter project wants to turn all the ad space in Times Square into a place for art works, one month out of every year.

We love seeing art break out of the confines of a gallery to take over public spaces in which you’d never expect to see creative works, which is why we’re excited to see exactly what Times Square Art Square will do when they undoubtedly achieve their Kickstarter goal. Spearheaded by Justus Bruns, the project aims to turn all the advertising space in Times Square into space for works of art for one month out of the year, every year.

A simple idea, and yet so ambitious that it seems almost impossible at first thought. But citing the success of transformational urban projects in New York like the High Line and +Pool, Bruns is confident that Times Square could be something much more than the garish flood of massive light-up ads that it currently remains year round. And according to the project’s literature, it’s not about creating some sort of stuffy space for art 30 days a year, but rather promoting openness and curiosity.

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