Improving Choice By Removing Options, One Review Site’s Solo Approach
PSFK chats with former Gizmodo editor Brian Lam about his new tech site, The Wirecutter.
We recently spoke with Brian Lam, a writer from Wirecutter who has a 10 year history in technology journalism at Wired and Gizmodo. He now reviews and researches the latest innovations in ‘gadgetry’ for the company’s website. In the interview below, Lam discusses the goals of the company and how Wirecutter stays on the cutting edge of consumer electronics.
Can you intro Wirecutter?
The Wirecutter is basically a quick guide to what the best choices are in gadgetry, backed up by lots of research.