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New Wonderbra Ads Lets Users Undress Models With Their Smartphones

technology

The lingerie company releases it's first app that gives an interactive peek at what bra the Slovakian supermodel wears under her clothes for various occasions.

Carib Guerra
  • 2 october 2012

Smartphone owners who catch a new ads campaign by Wonderbra are invited to watch as supermodel Adriana Cernanova “unveils her secrets.”

The Wonderbra Decoder app, available on the App Store as well as Google Play, allows viewers of the luxury lingerie brand’s print, outdoor, and video ads to ‘undress’ the 21-year-old Slovakian model to see which of the company’s garments work best beneath various modern fashions. As Cernanova walks between screens, and states of undress, viewers are able to expand the ad to see related product details and purchase options.

Wonderbra, on their website, urges customers to:

Let Adriana show you how amazingly sexy, gorgeous and fabulous you can look and feel whatever the occasion with all of the stunning looks from our latest Wonderbra Decoder Campaign.

Watch one of the videos below. You’ll need to download the app (a QR code is displayed on the ads for convenience) in order to, as Adriana Cernanova says, “Uncover [her] secret.”

Wonderbra

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