Benetton’s Store Mannequins Spy On Customers
Installed to capture data about shoppers, the EyeSee has a facial recognition camera in their eye socket to identify people's age, gender, and race.
Benetton and other fashion brands are introducing high-tech mannequins to spy on the shoppers in their stores. According to Bloomberg, data gathered by the EyeSee has led to high street retailers adjusting their window displays, store layouts, and promotions, in order to gain more customers and sales.
The $5,000 device, developed by Italian mannequin maker Almax, reveals details about shoppers such as age range, gender, race, and time spent in the store. A special camera is installed inside the mannequin's head is connected to facial recognition software. This analyzes the features of people passing through the front and provides info useful to the development of targeted marketing strategies.