The Born Electric Tour showcases advanced electric vehicle concepts and sustainable product design.

BMW has gotten quite good at staging exhibitions that travel the globe. The BMW Guggenheim Lab is nearly half way through its six year schedule of stops at cities around the world. The BMW i Born Electric Tour is another roadshow which kicked off earlier this year in Rome and makes a stop in New York City. The public event is part showroom, part gallery and part event space. It aims to demonstrate a new lifestyle perspective based around the BMW i brand of forth coming electric and hybrid-electric vehicles. In essence this is part of BMW's plan to show the public that yes, electric cars can be cool.

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