BMW Opens Popup Future Mobility Exhibition In NYC [Pics]
The Born Electric Tour showcases advanced electric vehicle concepts and sustainable product design.
BMW has gotten quite good at staging exhibitions that travel the globe. The BMW Guggenheim Lab is nearly half way through its six year schedule of stops at cities around the world. The BMW i Born Electric Tour is another roadshow which kicked off earlier this year in Rome and makes a stop in New York City. The public event is part showroom, part gallery and part event space. It aims to demonstrate a new lifestyle perspective based around the BMW i brand of forth coming electric and hybrid-electric vehicles. In essence this is part of BMW’s plan to show the public that yes, electric cars can be cool.
The stars of the exhibition are the i3 and i8 Spyder concepts, the latter making a North American debut. The i3 concept which is an all-electric vehicle intended to be a city car features the world’s first car body architecture made of carbon fiber which is also on display.
BMw’s i8 Concept Spyder is an open-top version of the i8 hybrid-electric sports car which is going into production. You’ll notice on both vehicles, the designers integrated hints of the i brand’s signature light blue color on the exterior and interior.
In addition the the cars, BMW has created a Good Goods exhibition of sustainably-designed products, many of which were created by NYC-based designers. At the entrance is a Live Screen installation by Brooklyn-based design studio Danielle Trofe Design. The self-watering vertical garden s designed for urban gardeners lacking outdoor growing space.
The exhibition also includes clothing and accessories made from recycled leather by Brooklyn-based The Sway. EOps presents their headphones designed by Michael Young made with biodegradable cornstarch bio-plastics. Environmentally sensitive jewelry from Brooklyn designer Vanessa Chew is also on display. Finally, Big Ass Fans has installed a couple of their energy efficient and elegantly designed large scale fans in the space.
From the 16th to the 18th BMW will host a Hackathon to build app solutions based around creating a more sustainable future. Registration is available via the link below.
BMW i Born Electric Tour, NYC
14 November to 18 November (10 a.m. to 10 p.m.)
1095 Avenue of the Americas, 42nd Street/6th Avenue at Bryant Park
Free and open to the public
To move beyond novelty activations and one-time gimmicks, PSFK equips marketers with the insights, templates and analytics to develop high-reach campaigns that meet consumers in the moment, collect and build upon experiential data, and build scale through content creation.
At PSFK 2017, Peloton Co-Founder and COO Tom Cortese discussed how the company aims to utilize the power of Web 2.0 to marry the comfort of home fitness to the high-energy engagement of celebrity-run classes.