This Week In Brand Strategy & Marketing

This Week In Brand Strategy & Marketing

PSFK curates some of the strategy, digital and creative advertising news catching our attention this week.

Paloma M. Vazquez
  • 4 november 2012

We’re back with our weekly recap of the interesting and inspiring, with a particular eye for what shifts and ideas brands should be tracking, evaluating and acting on. This is a collection of some standout business strategy, brand-building and digital media stories catching our attention. In short, some key themes we saw concentrate this week:

  • The ad industry’s strong-suits have never been sincerity or a level-headed sense of purpose. But criticism around its sensationalist tendencies to sell sell services to clients (new trends, new platforms, new…everything) – and for losing real talent to other industries – was particularly pointed this week.
  • Frustration around the polarity of data was also quite audible. We have too much clarity in some areas, not enough in others. We should be able to track and understand cross-platform behaviors and how they lead to a sale – but connecting these points isn’t clear for many companies (many assumptions/estimates, few trackable facts)
  • Facebook’s quarterly results (and other news) indicates that social platforms are finally shifting gears and focusing on generating revenue – from Facebook and Twitter’s advertising models, product creation, and Pinterest’s direct contributions to commerce.

Discussions Shaping Strategy, Creativity & Innovation  

Notable Ideas: New Products, Platforms and Projects 

Brands, Companies and Entities of Note (some more obvious than others)

Digital & Social Media News and Resources

+digital media
+Electronics & Gadgets
+fashion / apparel
+gen Z
+Media & Publishing
+mobile media
+Social Media
+Work & Business

Capsule Is Reimagining The Pharmacy As A Patient-First Experience

Brand Development Yesterday
Gaming & Play Yesterday
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