Budweiser Introduces New Crowdsourced Beer

Budweiser Introduces New Crowdsourced Beer
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The golden amber lager, Black Crown, was developed through a brewmasters project and consumer sampling.

Emma Hutchings
  • 7 november 2012

Budweiser is planning to launch a new beer early next year, a golden amber lager developed through a crowdsourcing competition between the Brewmasters at it’s 12 breweries. For ‘Project 12’, the company worked together to create their own “tribute” beers to fit the Budweiser brand’s reputation for quality and consistency, which were then sampled across America.

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