Coca-Cola’s ‘Work It Out’ Calculator Helps User Burn Off Sugary Drinks

Coca-Cola’s ‘Work It Out’ Calculator Helps User Burn Off Sugary Drinks

The online tool helps consumers balance their input with their energy output by suggesting different activities to burn off the calories.

Emma Hutchings
  • 1 november 2012

Coca-Cola Great Britain has developed the ‘Work It Out Calculator‘, in association with ex-Olympian and professor Dr. Greg Whyte, to highlight the importance of balancing energy in and energy out.

The online tool lets you select your favourite Coca‑Cola drink and then suggests a variety of different exercises to burn off the calories it contains. For example, a can of Coca-Cola has 139 calories, so you could play basketball for 17 minutes, do the vacuuming for 51 minutes, practice pilates for 32 minutes, or try some salsa dancing for 14 minutes.

Coca-Cola Creates ‘Work It Out’ Calculator To Help Balance Sugary Drinks

The ‘Work It Out Calculator’ also includes useful info on Guideline Daily Amounts, nutrition, and calorie consumption, to enable consumers to understand how much they should be drinking each day to help maintain a healthy weight. Helen Munday, Director of Science at Coca‑Cola Great Britain, said:

We want to help people understand how they can enjoy our drinks as part of a healthful balanced diet, whilst communicating the importance of an active lifestyle. We hope the tool helps inspire people to get more active whatever their lifestyle and time pressures, whilst providing important information about our portfolio of drinks.


+consumer goods
+fitness / sport
+online tool

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