In Brief

Gartner says that 80% of gamified apps 'driven by novelty and hype' will fail.

This article titled “Gamification, huh? What IS it good for?” was written by Stuart Dredge, for guardian.co.uk on Wednesday 28th November 2012 11.43 UTC

If you picked November 2012 in the “When will Gartner publish a report delivering a no-nonsense takedown of gamification mania?” sweepstakes, award yourself some points. Oh no, wait…

Flippancy aside, Gartner’s report is a reminder for companies to beware of buzzword-spouting experts promising to shake up their businesses, but also that when you separate gamification from the gamification-gurus, there are still some useful lessons to be learned.

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