With a picture of a girl with a Nerf gun, the toy retailer is arming children with the ability to question outdated gender roles.

This article titled “Sweden makes my gender-free toy Christmas wish come true” was written by Sarah Ditum, for guardian.co.uk on Tuesday 27th November 2012 11.51 UTC

“All I want for Christmas … is an end to the mandatory gendering of every children's toy!” Mariah Carey didn't sing. Though if anyone could cram that many syllables into a phrase of music, it surely is Mariah. The person singing this particular affront to seasonal pop is me, and I must have been an awful good girl, because Santa has already given me what I want. Except, instead of being attended by a round ruddy man in clouds of beard, my chimney has been visited by the entire country of Sweden. Nice one!

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