Charities, communities and businesses join together to launch an official day to raise awareness around charitable giving.

This article titled “Giving Tuesday encourages shoppers to spread the word and share the wealth” was written by Emma G Keller, for guardian.co.uk on Tuesday 27th November 2012 15.57 UTC

Bill Gates sent a tweet on Tuesday night that immediately ricocheted around the internet.

Everyone knows about #BlackFriday & #CyberMonday. Now help me spread the word about #GivingTuesday: b-gat.es/Uoybz2

— Bill Gates (@BillGates) November 27, 2012

“Over 1,000 charities, community organizations and businesses in the US have banded together to promote this Tuesday as a day to give back, and to encourage people to give more, give smarter and celebrate the spirit of giving,” he explained in more detail on his blog.

READ THIS ARTICLE FOR $15
$15 provides access to this article and every case-study, interview, and analysis piece that we publish for the next 30 days. Our Premium Subscription also provides access to a database of over 100,000 articles on innovation in brand, customer, and retail experience.
Already a subscriber? Log in