Craig Ward attempts to debunk the various misconceptions, half truths and, in some cases, outright lies which permeate the industry of design.

The first of a series of extracts from Craig Ward’s new book, ‘Popular Lies About Graphic Design.’ An attempt to debunk the various misconceptions, half truths and, in some cases, outright lies which permeate the industry of design, Craig Ward pulls from his ten years of experience to tackle subjects such as design fetishists, Helvetica’s neutrality, the validity of design education, the supposed death of print, client relationships and pitch planning.

About this book.

This is not a book full of facts. Nor is it a book full of advice. It’s a book full of opinions, and confusion between those three is how a lot of these problems begin.

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