PSFK Reads: Popular Lies About Graphic Design
Craig Ward attempts to debunk the various misconceptions, half truths and, in some cases, outright lies which permeate the industry of design.
The first of a series of extracts from Craig Ward’s new book, ‘Popular Lies About Graphic Design.’ An attempt to debunk the various misconceptions, half truths and, in some cases, outright lies which permeate the industry of design, Craig Ward pulls from his ten years of experience to tackle subjects such as design fetishists, Helvetica’s neutrality, the validity of design education, the supposed death of print, client relationships and pitch planning.
Now Track More Ideas
- Interview: How Genesis Uses Instagram To Reach The Next Generation Of Luxury Consumers
- How Brands Like Influenster And Taobao Are Educating Consumers With Video Content
- Interview: Taco Bell Offers Fans Meme Culture-Inspired Holiday Merchandise Via Amazon
- Mexican Beer Brand Alters Facebook Algorithm To Fight Negative Search Results