The American jewelry company will donate one hundred percent of the proceeds from each piece sold to various charities.

In a noble departure from typical high end luxury projects, famous jeweler Harry Winston, Inc., celebrated the 50th anniversary of the famous Hope Diamond donation to the Smithsonian Institution by launching the Harry Winston Brilliant Futures Charitable Program, an initiative that aimed to support the numerous charitable institutions funded by the company.

Beginning November 1st of this year, Harry Winston will sell 200 pieces of the Hope bracelet – an understated but elegant piece in white gold with a mother-of-pearl dial and a single signature Winston diamond – to seven Harry Winston boutiques in the United States. Once sold, one hundred percent (USD 2,500) of the proceeds will fund the Society of Memorial Sloan–Kettering Cancer Center in New York and the Rehabilitation Hospital of the Pacific Foundation in Honolulu.

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