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Augmented Reality Mirrors Help MAC Customers Try Different Shades

The technology lets shoppers try on different products the same time with just the touch of a button

20 November 2017
beauty

A World-Renowned Makeup Artist Is Selling Her New Collection On Spotify

Professional makeup artist Pat McGrath is using the streaming platform to reach new customers

16 November 2017

The Latest

Event

PSFK is proud to host a special half-day conference around the findings in of our latest report on innovation and opportunity in retail

January 16, 2018 | New York City
Video

Christina Agapakis of Ginkgo Bioworks describes how the incredible feats of biology can be integrated into human-driven design. For more head over to psfk.com

September 27, 2017
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