Long Form Online Music Magazine Will Contain Absolutely No Advertising
Two traditional journalists take to the web to raise funds to produce, 'Uncool,' a slow media driven publication.
In an applaudable move to counter the fast-paced world of content creation, two music journalists are crowdfunding on Kickstarter to launch Uncool, an online platform to showcase long form writing with one catch: there are no ads.
David Greenwald (Billboard, GQ) and Daniel Siegal (Rolling Stone, LA Times) have partnered to bring back the authentic approach of slow media in music journalism.
Traditional advertising dollars align with frequency of posting, unique users and time spent on a site, alongside other measurable factors. This publication goes against every one of these rules by providing one in-depth feature each week, a minimum of 3,000 words per story (up to a whopping 10,000 words) and a respectable price tag provided to each writer. Ambitiously targeting a goal of $54K they want to fund their inaugural year to instigate a proof of concept and use the 12 months ahead to qualify for value-added subscriptions and an e-book model that places the writer as an equal to the publisher.