Magazine Cover Changes Color With Touch
Age UK has created a special cover for Telegraph to raise awareness for the 'Spread The Warmth' Campaign.
This year Age UK is hoping to spread the message about its Spread the Warmth campaign, which seeks to help elderly people stay safe and healthy during the cold winter months, to as many people as possible. To kick start the campaign they have collaborated with The Telegraph Magazine to create an innovative front cover. The image consists of a photo of Age UK’s celebrity ambassador Lynda Bellingham in a dull and grey living room. It will be printed in thermal ink so that when readers put a finger on one of the grey items in the picture, it will turn orange, demonstrating how older people can be made warmer through reader donations.