Magnetic Clothes Interchangeable For New Looks

Magnetic Clothes Interchangeable For New Looks
Design & Architecture

The Affectation clothing line aims to give the wearer more options with versatile and interchangeable apparel.

Emma Hutchings
  • 27 november 2012

Affectation is a new clothing line that aims to give the wearer more options with less pieces of apparel. It utilizes magnetic attachments that make clothing easier to put on and take off, and offer lots of versatility. The technology was developed in-house by Stikeleather Apparel Group. It allows people to add accents, reverse looks, and conveniently transition from day to night with the ease of a single click.

Wearers can remove, reverse or change out the collar and cuffs on shirts, or add a hood. A reversible vest can be worn with or without lapels and can be paired with a matching and also reversible skirt to create four distinct outfits with just two garments. There is also a necktie that can easily switch out tails to match or contrast the knot.

Magnetic Clothing Line Lets Wearer Switch Out Details For New Looks

Affectation is currently seeking funds on Kickstarter, which the Stikeleather Apparel Group plans to use to begin sampling and U.S. manufacturing. You can pledge different amounts for rewards, starting with $50 for a multi-way magnetic scarf or an interchangeable tie. Check out the campaign video below to learn more:


+fashion / apparel
+Kickstarter campaign

PSFK 2017: How Morgan Spurlock Tells Stories With Just The Right Amount Of Crazy

Retail Yesterday
Social Media Yesterday
No search results found.