A tongue-in-cheek video from agency John St. on how to reach millions of clicks acknowledges today's wildly popular medium of video.

Toronto-based agency John St. have produced a humorous video about viral marketing. In it, they offer clients a “professional clicking” service called ‘Buyral,' which ensures millions of clicks for their video so it goes viral. They use lots of methods to do this, like getting children and the elderly involved to do the clicking.

This service also turns lots of other things into a click for a video, such as the buttons in the elevator, ATMs, pedestrian crossings, or even playing a game of Whack-a-Mole. You can check out the tongue-in-cheek video on the art of making something go viral below:

PSFK provides access to this article and every report, case-study, interview, and analysis that we publish for our members. PSFK Professional Membership also unlocks accessto unlimited customized research assistance and our database of over 100,000 insights on innovation trendspanning across eight industry sectors—from culture and brand to retail and customer experience.
Already a members? Log in