Microsoft Goes After Google With ‘Scroogled’ Ad [Video]
The new campaign asks people to share stories of bad search results and recommends using Bing for more 'honest' results.
Microsoft has launched a ‘Don't Get Scroogled‘ campaign, asking people to share stories of bad Google search results. A website and ad explain that Google shopping results are really paid ads, saying to search on Bing for honest results. The website reads:
In the beginning, Google preached, “Don't be evil“—but that changed on May 31, 2012. That's when Google Shopping announced a new initiative. Simply put, all of their shopping results are now paid ads. In their under-the-radar announcement, Google admits they've now built “a purely commercial model” that delivers listings ranked by “bid price.” Google Shopping is nothing more than a list of targeted ads that unsuspecting customers assume are search results.