Japan Display has showcased its new color display technology which is both vivid and easy to use in all light conditions.

Trying to use a tablet or smartphone while outside in direct sunlight can be a frustrating experience, even with the display on maximum brightness. Japan Display, a merger of Sony, Hitachi and Toshiba’s small and medium size LCD panel businesses launched in April 2012, has come up with a solution to this problem.  The company has created a low-power, paper-like LCD display that uses reflected light much like E-Ink found in devices such as the Kindle, but is capable of displaying full color video.

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