Pop-Up Pizzeria Runs Solely On Energy Saved By Its Neighborhood [Video]

Pop-Up Pizzeria Runs Solely On Energy Saved By Its Neighborhood [Video]

Pies were only made if there was enough excess power left over, creating a clever and delicious campaign to show people that saving energy has tangible benefits.

Yi Chen
  • 28 november 2012

Creative agency Anew was asked by the Danish heating and energy recycling company, Vestforbraending, to raise awareness among everyday citizens to reduce energy waste. The campaign involved opening a pizzeria that produced a limited number of pizzas. That number was based on factors such as energy consumption, social media, and page views. The more energy saved in the community, and the more shares and views of the campaign, meant more pizzas were served.

Access this article for free
Fill in your email below and you'll gain access to this article while also receiving a number of membership features as part of a special 30-day trial.
*Already a member? Log in here

Learn About Our Membership Services

Need Research Help?
As a member you can ask us any research questions and get complimentary research assistance with a 4-day turnaround. Reports inclde stats, quotes, and best-inclass examples on research topics.
Remain Informed & Strategic
We publish several trends reports each month. By becoming a member you will have access to over 100 existing reports, plus a growing catalog of deep topical analysis and debrief-style reports so you always remain in the know.
See Trends Come To Life
Meet your peers and immerse yourself in monthly trend and innovation webinars and discounted conferences.
No search results found.