The medium gets 300% more views than traditional online articles as people in offices like to read 'bite-sized nuggets' for breaking news stories.
This article titled “Research reveals popularity of live blogging” was written by Roy Greenslade, for guardian.co.uk on Tuesday 20th November 2012 11.26 UTC
Live blogging is hugely popular. A new survey has discovered that live blogs are getting 300% more views and 233% more visitors than conventional online articles on the same subject.
They also outperform online picture galleries, getting 219% more visitors, according to the research by City University London [Full disclosure: I teach at City].