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Prada Launches Lookbook As A Mobile Portrait Gallery App

Prada Launches Lookbook As A Mobile Portrait Gallery App
technology

Fashion house seeks to differentiate its collection by creating a mobile product housing a virtual gallery of artistic images of their latest collection.

Plus Aziz
  • 16 november 2012

 

Prada has launched ‘Il Palazzo,’ the brand’s first mobile app that is a virtual museum developed by James Lima. Inside, users explore the portraits created in collaboration with Richard Haines, a former designer turned blogger.

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