Industry events shouldn't just be for networking, they should be about idea generating and creating calls to action.

On November 1, I was honored to appear onstage with Jermaine Dupri at the PSFK  Conference San Francisco 2012, where we discussed how Dupri's Global 14 social networking site brings community back to social media. The entire conference featured designers, creative thinkers, and marketers who shared innovative ways to operate businesses and build brands. The underlying theme was that brands should seize the opportunity to do good, not just make money.

All the speakers demonstrated different ways brands can do good. Jason Oberfest discussed how Mango Health uses a gaming app to help people manage their health. Scott Bradbury of Brandstream asked marketers to “find art in everything you do.” Dupri and Joe Gebbia of Airbnb challenged everyone at the conference to embrace real community. Airbnb, the online site where people rent their personal residences to each other, creates relationships, not just temporary lodging.

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