What are the 10 simplest brands? Walmart will now sell Boxee and Gmail introduces their 'compose' feature.... Links to start your day with.

Twitter gives away free promoted tweets to FEMA, Red Cross. Mashable

Facebook can now target ads on certain mobile devices. TechCrunch

Gmail introduces new ‘Compose' feature. Mashable

Wal-Mart will now sell Boxee. Engadget

Uber introduces ‘Surge Pricing' after Sandy. It is unsuccessful. TechCrunch

The world’s 10 simplest brands. Hypebeast

Kickstarter finally launches in the UK. TechCrunch

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