EE, which offers a superfast 4G mobile and broadband service, promises to connect you to everyone, just like the Hollywood star.

A new TV ad campaign, airing in the UK for the brand EE (Everything Everywhere), is inspired by the popular game “six degrees of Kevin Bacon” and features the Hollywood actor himself.

The campaign by Saatchi & Saatchi promotes the brand’s superfast 4G mobile and broadband service. Bacon explains how he’s connected to people from around the world and tells viewers they can be like him by joining the connected network. The ad will be followed by four other TV spots and a cinema ad that sees Kevin Bacon revisit some of his best-known movie characters from films like Footloose and Apollo 13. You can check out EE’s first TV ad below:

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