In Brief

The limited-edition 'forjeremy' is the result of a new approach to auto and fashion industry collaborations.

We’ve seen some car companies work with fashion brands in the past on special edition models. Remember the Eddie Bauer Ford Explorer or the more recent Gucci Fiat 500? These types of collaborations have limited the role of fashion designers to picking interior fabrics and paint schemes for the exterior.

Smart has been under pressure lately to boost sales and they have turned to fashion designer Jeremy Scott to help them, soar. Ok, no more of that. Smart offered Scott the opportunity to change the exterior shape of their electric fortwo model, a rare occurrence for an industry that devotes so much money, effort and secrecy to styling.

MEMBER CONTENT
This content is available for Basic and Pro Members.
Already a member, log in