Switzerland Tourism placed cold chunks in different city locations containing 75 cards with unique codes to win various prizes.

Switzerland Tourism has created a unique campaign to celebrate the country as a winter holiday destination. From the 15th to the 29th of November, five huge blocks of Swiss ice will appear around London, each representing one of the main winter regions; The Alps of Lake Geneva, Graubünden, Valais, Engelberg – Central Switzerland and Bernese Oberland.

Frozen into each block will be an object representing that region, surrounded by 75 Swiss flag cards, each printed with a unique guaranteed prize-winning code. The public are invited to free one of the Swiss flag cards by melting the ice around it. The prizes include chocolate, skiing equipment, flights with Swiss International Air Lines, and a winter holiday to that region.

$15 provides access to this article and every case-study, interview, and analysis piece that we publish for the next 30 days. Our Premium Subscription also provides access to a database of over 100,000 articles on innovation in brand, customer, and retail experience.
Already a subscriber? Log in