The retailer launches a giant touchscreen catalog that allows shoppers to browse the entire product offering in-store.

Tesco had a number of digital innovations on show at its recent company conference, including a virtual changing room mirror and ‘endless aisles' in the form of an 80 inch touchscreen catalog. The virutal mirror overlays augmented reality on a real mirror, allowing customers to see how clothing from the store would look on them.

The ‘endless aisles' feature the full range of toys available on tesco.com, allowing children and adults to use the giant touchscreen to browse over 11,000 products. They can filter by age, gender and price, read detailed descriptions and rotate some products to get a 360° view. Customers can place an order by printing a ticket for ‘Click and Collect,' scanning the QR code with their smartphone, or sending a text to get a weblink. Tesco's UK general merchandise director, Neela Mukherjee, said:

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