Coffee Pioneer To Source Beans From 90% More Countries
PSFK talks to founder of brand La Colombe about his new TV show Dangerous Grounds.
In the new show Dangerous Grounds that airs on the Travel Channel on Tuesdays at 9pm EST, Todd Carmichael explores an emerging world of coffee as he tries to find new sources to sell through his company. PSFK caught up with the founder of La Colombe Torrefaction to discuss the show:
So, what's the show about?
It follows a guy in the 3rd world and exposes new areas where coffee is growing. Did you know that 80 countries are capable of growing coffee and we tend to only source from about 5 coffee countries? 75 other countries need a shot at making the market.