Virtually Drive A Hyundai Through AR Window Projections [Video]

Virtually Drive A Hyundai Through AR Window Projections [Video]

The car company offered projected race simulations inside their new i30, allowing people to learn about the vehicle by playing a game.

Emma Hutchings
  • 28 november 2012

Instead of actually driving a Hyundai to test the car, this test drive is a virtual Tron-like racing game. The experience was developed by digital agency iLogic in South Africa to launch the new generation Hyundai i30. The cars were parked in popular nightlife spots and people could get in to try out the race simulation, with the track projected onto the windscreen.

Access this article for free
Fill in your email below and you'll gain access to this article while also receiving a number of membership features as part of a special 30-day trial.
*Already a member? Log in here

Learn About Our Membership Services

Need Research Help?
As a member you can ask us any research questions and get complimentary research assistance with a 4-day turnaround. Reports inclde stats, quotes, and best-inclass examples on research topics.
Remain Informed & Strategic
We publish several trends reports each month. By becoming a member you will have access to over 100 existing reports, plus a growing catalog of deep topical analysis and debrief-style reports so you always remain in the know.
See Trends Come To Life
Meet your peers and immerse yourself in monthly trend and innovation webinars and discounted conferences.
No search results found.