Walmart Launches Artisanal 'Goodies' Delivery

Walmart Launches Artisanal 'Goodies' Delivery

The $7/month food subscription service will offer gourmet, organic, and speciality snacks brought to your door.

Emma Hutchings
  • 15 november 2012

@WalmartLabs has created a new monthly food subscription service called Goodies Co., which enables consumers to taste samples and discover new items. For $7 a month (including tax and shipping) subscribers receive a gift box delivered to their door with 5-8 hand-picked taster samples ranging from healthy and organic to artisan and ethnic.

Goodies arranges its treats into themed selections such as “Flavors around the World,” or “Trick-or-Treat Sweets” for Halloween. November’s theme is “Easy Entertaining,” with gourmet foods such as wine biscuits, pumpkin soufflé mix, dark chocolate infused Quinoa bars, and white cheddar popcorn. The gift box also includes a colorful information card that describes each food in detail.

Walmart Launches Artisanal 'Goodies' Delivery

If subscribers discover a product they love, they can purchase full-size versions from the Goodies website. The online community also enables them to post ratings and reviews in exchange for loyalty points, which can be redeemed for boxes or items in the store. Ravi Raj, vice president of products @WalmartLabs, said:

With Goodies Co., subscribers have the pleasure of opening a box filled with delicious treats every month that they like or may never have tried before.  Great value combined with a community of food lovers and the sheer surprise of what a box might hold makes Goodies Co. a compelling offering.


+Customer retention

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