Thompson Punke has designed a one-off promotional product for the brand to promote its range of ping-pong tees.

Thompson Punke (a collaboration between James Cooper and NYC design firm Red Antler) aims to take ping-pong to the next level. The brand's range of t-shirts are designed to elevate the style of the underground pong circuit, from the classic signature tee to bright and bold ones featuring the word ‘Cho!' (meaning ‘yes' or ‘ball' in Chinese).

Thompson Punke is creating a one-off promotional product to get some buzz going for the tongue-in-cheek brand and promote its current sale on Fab.com. The product is a performance whiskey that has vitamins and electrolytes in it, and if enough people like the idea they might make it. James Cooper said:

READ THIS ARTICLE FOR $15
$15 provides access to this article and every case-study, interview, and analysis piece that we publish for the next 30 days. Our Premium Subscription also provides access to a database of over 100,000 articles on innovation in brand, customer, and retail experience.
Already a subscriber? Log in