George Parker: My 2013 Prediction, Ad Land Continues To Puke English

George Parker: My 2013 Prediction, Ad Land Continues To Puke English
Advertising

As the year draws to a close, we ask author and tastemaker George Parker what he thinks will dominate in 2013.

George Parker
  • 29 december 2012

It’s a fact that Shakespeare invented 1,700 words, including, believe it or not, “advertising,” and my favorite, “puke.” Obviously, most of his fellow playwrights thought he was a pompous show-off. However, when compared to the efforts of those currently engaged in the black arts of communications, he was a genius. Oh that’s right… He was a genius. Anyway, he would have poked his eyes out with his quill pen before subjecting us to such gems as experiential, ideation, resonate, curate, synergism, holistic, etc. Just the other day I came across this obscenity… “Online media has an abundance of metrics, but none that serve as currency across the ecosystem.” What the hell does that mean? It makes as much sense as Domino’s recently launched “Artisanal Pizzas.” As for “curation” unless you intend to turn psfk into a museum… Piers. Stop it, right now. That’s my “Rant” for the day. Yeah, and guess who invented the word “Rant?”

Access this article for free
Fill in your email below and you'll gain access to this article while also receiving a number of membership features as part of a special 30-day trial.
*Already a member? Log in here

Learn About Our Membership Services

Need Research Help?
As a member you can ask us any research questions and get complimentary research assistance with a 4-day turnaround. Reports inclde stats, quotes, and best-inclass examples on research topics.
Remain Informed & Strategic
We publish several trends reports each month. By becoming a member you will have access to over 100 existing reports, plus a growing catalog of deep topical analysis and debrief-style reports so you always remain in the know.
See Trends Come To Life
Meet your peers and immerse yourself in monthly trend and innovation webinars and discounted conferences.
No search results found.