Nick Barham: My 2013 Prediction, Rethinking The Norm
As the year draws to a close, we ask advertising guru Nick Barham of Wieden + Kennedy what he thinks will dominate in 2013.
Making predictions about the future is a mug’s game. Most predictions are either way off, or made irrelevant by something no-one saw coming. And if you do get it right, you risk being burnt at the stake for witchcraft or forced to work in finance or politics.
In the last 3 months, I’ve been helping to edit American Dreamers – a book that brings together optimists, mavericks and inventors to share their ideas for brighter futures. So, I’d rather offer my hope for 2013.
It’s a collision of three of my favorite projects from American Dreamers. Cindy Gallop, who with makelovenotporn.tv, is aiming to make real-world sex familiar and shareable; Matthew Matthew, a musician who has created a human piano, where the music comes from hundreds of individuals singing one note; and Dr. Cameron Smith who believes in DIY space travel and is building a working spacesuit in his apartment for a few thousand dollars.