Shantell Martin: My 2013 Prediction, Consumers Personalizing Brands
As the year draws to a close, we ask the artist and tastemaker what she thinks will dominate in 2013.
Artist and PSFK friend Shantell Martin joined us via Google+ Hangouts to give her prediction for the coming year. Will we, as consumers, soon be taking charge of fully customizing our favorite brand items? Watch the interview below for Shantell’s thoughts and follow us for more 2013 predictions on Google+ Hangouts.
To move beyond novelty activations and one-time gimmicks, PSFK equips marketers with the insights, templates and analytics to develop high-reach campaigns that meet consumers in the moment, collect and build upon experiential data, and build scale through content creation.