My 2013 Prediction, Healthcare Borrows From E-Retail
As the year draws to a close, we ask tastemaker Richard Fine of Help Remedies what he thinks will dominate in 2013.
We at help are deeply envious of brands like Warby Parker and Bonobos, brands that are able to live entirely online in a world of their own creation, and do not have to trouble themselves with an increasingly old-fashioned brick and mortar retail space. These players with physical outposts are struggling with a radically changing retail environment and therefore are much more concerned with the steady success of established brands which disadvantages many up and coming businesses.
While e-commerce will continue to revolutionize diverse retail categories from electronics to groceries in 2013, unfortunately I cannot see the same thing coming to healthcare. Healthcare continues to lag as a fractional percentage of the category’s sales come from online vs. brick and mortar and will probably fall further behind this consumer shift in 2013.