SapientNitro's star-shaped decoration has points of different lengths, depending on how many Facebook friends a person has around the world.

Interactive marketing and creative design agency SapientNitro is sending friends a bespoke 3D-printed Christmas ornament that was created using their social network data. They used a data visualization algorithm to transform the information into a star-shaped decoration. Each of its points, and their lengths, indicate how many Facebook friends the person has in different places around the world.

The ‘SapientNitro Social Media Engineered Christmas Bauble of Friendship’ comes in over-the-top Christmas packaging and includes a fold-out infographic ‘map’ that recipients can place their star on to see their galaxy of friends. Malcolm Poynton, chief creative officer at SapientNitro, says:

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