Exhibit shows chair's path from automotive design inspiration through production.

Audi returned to Design Miami/ with another exhibit showcasing the brand’s connection to the broader world of design. This year they featured the R18 Ultra Chair by designers Clemens Weisshaar and Reed Kram which got previewed in Milan and we posted about here.

The exhibit showed the stages of development from inspiration through to the production models of the chair. The links to the automotive world start at the beginning which Audi showed with their diesel-powered R18 Ultra which competed in the 24 Hours of Le Mans. Key materials in the car’s lightweight construction, composites and aluminum are the same used in the chair. The lighter weight translated to better fuel economy which meant the car could be on track longer and not lose time in the pits refueling.

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