Trick your brain into consuming fewer calories.

Common holiday dinner scenario: Enticed by all of your favorite foods against the backdrop of a festive setting, you pile your plate high with a little extra of everything. Though you have every intention of finishing, you simply can't compete with the oversized portions, which invariably prompts someone to say, “your eyes were bigger than your stomach!” Well it turns out there is indeed some truth to the link between vision and appetite. It's so close in fact, that researchers at the University of Tokyo have found a way to manipulate appetite with augmented reality.

READ THIS ARTICLE FOR $15
$15 provides access to this article and every case-study, interview, and analysis piece that we publish for the next 30 days. Our Premium Subscription also provides access to a database of over 100,000 articles on innovation in brand, customer, and retail experience.
Already a subscriber? Log in