Axe Split-Screen 3D Film Presents A Different Story For Each Eye

Axe Split-Screen 3D Film Presents A Different Story For Each Eye
technology

For the Young/Mature campaign, the men's brand created an ad with two separate storylines depending on which side you were viewing.

Emma Hutchings
  • 10 december 2012

For the Axe’Young/Mature campaign, agency Ponce Buenos Aires created a 3D video that told different stories depending on which eye you were viewing it through. The ad uses 3D stereoscopic technology to play two simultaneous storylines for audiences with different preferences.

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