Best Of 2012 NYC Holiday Retail Windows
PSFK's annual survey of design-centric retail windows includes Anthropologie, Paul Smith and Ralph Lauren.
The holiday shopping season is without a doubt the most competitive time for retailers looking to attract customers. A tradition still going strong in New York City is elaborate window displays. Each year we survey retail hotspots around the city looking for the most creative, eye catching and best designed windows of the season. In particular we look for strong visual contrast, interesting materials and anything surprising.
Overall for 2012, we didn’t see anything that pushed the technological boundaries. Instead we were drawn to retailers who opted to create displays with a large volume of objects like TSE and Club Monaco. The results look a bit like the work of a hoarder.