Argentinian electronics company creates buzz by offering consumers with over-sized sniffers 25% off on new air conditioners.

For once, Argentinians well endowed in the nose area were thankful for their large proboscis. The ‘Nose-O-Meter’ program allows consumers with large noses score a discount on air-purifying A/Cs. Argentinian home electronics company BGH and ad agency Del Campo Nazca Saatchi & Saatchi have electrified the way home electronics are marketed with their ‘Nose-O-Meter’ campaign. The store placed a nose-measuring device in-store for employees to measure consumers’ noses to see if their schnozzes were sizeable enough to qualify for a 25% discount. The larger the nose, perhaps the more sensitivity to dirty air, and the more need for an air purifying A/C.

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