Stephanie Horstmanshof and Kristin Dean trace the company's trajectory from a plain white interface to an interactive and colorful multimedia one.

At PSFK CONFERENCE SAN FRANCISCO, Stephanie Horstmanshof and Kristin Dean shared the evolution of the Bing homepage and how they choose the most compelling images to create a more immersive internet search experience. Around 2008, they noticed that all search engines seemed to utilize plain white backgrounds and a simple text box for the sake of minimizing page load times. After introducing imagery on the homepage, Bing’s predecessor LiveSearch.com saw a surge in positive customer feedback as well as a distinctive reputation that separated it from other search engines.

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