How Bing Adds Human Touch For A Richer User Interface On The Web [Video]

technology

Stephanie Horstmanshof and Kristin Dean trace the company's trajectory from a plain white interface to an interactive and colorful multimedia one.

Andrew Vaterlaus-Staby
  • 27 december 2012

At PSFK CONFERENCE SAN FRANCISCO, Stephanie Horstmanshof and Kristin Dean shared the evolution of the Bing homepage and how they choose the most compelling images to create a more immersive internet search experience. Around 2008, they noticed that all search engines seemed to utilize plain white backgrounds and a simple text box for the sake of minimizing page load times. After introducing imagery on the homepage, Bing’s predecessor LiveSearch.com saw a surge in positive customer feedback as well as a distinctive reputation that separated it from other search engines.

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