Blake London's first collection has been developed on Savile Row and incorporates heat management technology.

Looking for holiday inspiration? PSFK ushers in the festive season with a selection of 25 of the best presents from our Gift Guide.

Blake London is a new British clothing company founded by Darius Pocha that mixes Savile Row craft, luxury fabrics, and high technology. It's first collection is a 21st century reboot of the traditional British blazer, which incorporates heat management technology from NASA.

The blazers have hand-stitched chest canvases and hand-rolled lapels. Pocha licensed a NASA technology in the lining that evens out your temperature by pulling heat away from the body and then returning it if the temperature drops below a certain level. This keeps the wearer cool and comfortable. The products are being made-to-order in London in limited runs and you can check out the lookbook here for more info.

$15 provides access to this article and every case-study, interview, and analysis piece that we publish for the next 30 days. Our Premium Subscription also provides access to a database of over 100,000 articles on innovation in brand, customer, and retail experience.
Already a subscriber? Log in