BMW Showcases 50 Personal Journeys Captured On Camera Phones

BMW Showcases 50 Personal Journeys Captured On Camera Phones

Agency Kirshenbaum Bond Senecal + Partners' employees filmed their journeys home at Thanksgiving and weaved them together for this ad.

Emma Hutchings
  • 17 december 2012

BMW’s ‘The Road Home’ was presented to the brand from its agency Kirshenbaum Bond Senecal + Partners (kbs+), who sourced the footage from video its employees shot on their cameras. The ad compiles more than fifty employees’ videos of them traveling home for Thanksgiving, captured on their iPhones, Android devices, BlackBerrys, and personal cameras. kbs+ edited together a story, set it to an original score, and gave it to BMW as a gift from the agency.

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