How A Brand Can Build Human Connections [Video]

How A Brand Can Build Human Connections [Video]
technology

Joe Gebbia of Airbnb relates some of the ways in which their rental service has touched peoples lives in a profound way.

Andrew Vaterlaus-Staby
  • 27 december 2012

Sometimes the services that a company provides can go well beyond their initial purpose. Speaking at PSFK CONFERENCE SAN FRANCISCOJoe Gebbia of Airbnb related some of the ways in which their room-sharing and rental service has touched peoples lives in a profound way. He leads off with a story of someone using their service who was a former border guard in West Germany during the cold war. While taking a trip in Germany he booked a room through Airbnb and ended up staying with a host who not only had the same job on the East German side of the wall, but also was stationed at the exact same location at the same time. What started as a simple room rental turned in to an emotional reconciliation.

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