Macala Wright: My 2013 Prediction, Senior Leadership Must Change Its Tune
As the year draws to a close, we asked the Digital Strategist what she thinks will dominate in 2013.
Senior leadership has a problem. And that problem is – by design – we’re out of touch with the way the world (that our business lives within) actually operates. We’ve designed the business in such a way that we make it almost impossible to have our hands – or heads – wrapped around the triggers/levers of change and execution.
For leadership in all areas, 2013 holds a wake up call. To survive (let alone) outperform and stay ahead we’re going to have to look at the quality of our leadership and in particular what that role now means. There are nine trends that we see leadership focusing on: