Macala Wright: My 2013 Prediction, Senior Leadership Must Change Its Tune

Macala Wright: My 2013 Prediction, Senior Leadership Must Change Its Tune
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As the year draws to a close, we asked the Digital Strategist what she thinks will dominate in 2013.

Macala Wright
  • 30 december 2012

Senior leadership has a problem. And that problem is – by design – we’re out of touch with the way the world (that our business lives within) actually operates. We’ve designed the business in such a way that we make it almost impossible to have our hands – or heads – wrapped around the triggers/levers of change and execution.

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